GeauxTo
09-20-2006, 06:50 PM
YOUTUBE AND WARNER ANNOUNCE PARTNERSHIP
Video-sharing site YouTube and Warner Music Group have announced an agreement that allows YouTube to distribute content owned by Warner in exchange for a share of YouTube's advertising revenue. YouTube is a site where video clips are available free, and many of these clips use copyrighted content from television, albums, or movies. Recently, Universal Music Group accused YouTube of illegally using its content and said the video site owes Universal "tens of millions of dollars."
Warner is taking a different approach, allowing its content to be distributed through YouTube, either directly through music videos or through user-generated content that incorporates Warner material.
YouTube will pay Warner an undisclosed portion of the revenue from ads that are featured on pages that play video clips that include Warner content. Alex Zubillaga, executive vice president for digital strategy at Warner, commented that the "user-generated content phenomenon is something we believe is only going to continue to grow," saying his company wants "to be a part of it and...make sure we and our artists are being rewarded."
New York Times, 19 September 2006 (registration req'd) http://www.nytimes.com/2006/09/19/business/media/19tube.html (http://www.nytimes.com/2006/09/19/business/media/19tube.html)
Video-sharing site YouTube and Warner Music Group have announced an agreement that allows YouTube to distribute content owned by Warner in exchange for a share of YouTube's advertising revenue. YouTube is a site where video clips are available free, and many of these clips use copyrighted content from television, albums, or movies. Recently, Universal Music Group accused YouTube of illegally using its content and said the video site owes Universal "tens of millions of dollars."
Warner is taking a different approach, allowing its content to be distributed through YouTube, either directly through music videos or through user-generated content that incorporates Warner material.
YouTube will pay Warner an undisclosed portion of the revenue from ads that are featured on pages that play video clips that include Warner content. Alex Zubillaga, executive vice president for digital strategy at Warner, commented that the "user-generated content phenomenon is something we believe is only going to continue to grow," saying his company wants "to be a part of it and...make sure we and our artists are being rewarded."
New York Times, 19 September 2006 (registration req'd) http://www.nytimes.com/2006/09/19/business/media/19tube.html (http://www.nytimes.com/2006/09/19/business/media/19tube.html)