Yeah, the hastags are overdone, and I'm generally supportive of the marketing efforts we've taken. I liked it the first time we did it, and for a game every now and then, I don't really have a problem with it. Every game, though? Loses some impact and gets to be dull. I would not mind just having Hail State in that endzone though, without the hashtag.
While I'm talking about field stuff, we need to do that pattern we had around the edge of the field for the UT game more often. That looked really good.
That snowbowl thing in the endzone was silly though. I get it's a game we like to remember but come on. It was like 80 degrees.
And it's fitting we wore white helmets and played like the last teams that wore white helmets....