They would run the commercial only if Alabama won. A stock Coke commercial would run if the Tide lost.
On short notice, Melt charged ahead, scheduling an interview with Terry Saban on Dec. 27 in a studio at Bryant-Denny Stadium, where the Crimson Tide plays its home games. She told stories of Saban as a Coca-Cola delivery truck driver, burning out two clutches one summer as he drove through the hills of West Virginia. She talked about the family’s 18 moves so that Saban could advance his coaching career. The chief challenge was distilling it down to 30 seconds.
Edited by Noah, 31 March 2013 - 06:49 PM.