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1. Lexington
2. Louisville
3. Syracuse
4. Raleigh/Durham
5. Winston-Salem/Greensboro
http://www.insiderad...61#.UTT5nhlQD-k
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Lexington is just wild about the University of Kentucky Wildcats, and that’s good for local radio and TV. The city is the top market for college basketball fans, with 83.3% of Lexington residents saying they follow college hoops on radio and TV.
That figure no doubt got a boost from the Wildcat’s Division I tournament win last year, which brought the school its eighth national championship title. Yet the engagement is nearly as high in Louisville where 75.1% regularly follow the sport on local broadcast outlets with a likely assist from the University of Louisville Cardinals.
The Media Audit says in a typical U.S. market just 37% of the population follows college basketball. The research shows other b-ball crazed cities include Syracuse, where 62% of the metro area’s population regularly follows the sport, followed by Raleigh-Durham (60.4%), and Greensboro-Winston Salem (58.3%).
That figure no doubt got a boost from the Wildcat’s Division I tournament win last year, which brought the school its eighth national championship title. Yet the engagement is nearly as high in Louisville where 75.1% regularly follow the sport on local broadcast outlets with a likely assist from the University of Louisville Cardinals.
The Media Audit says in a typical U.S. market just 37% of the population follows college basketball. The research shows other b-ball crazed cities include Syracuse, where 62% of the metro area’s population regularly follows the sport, followed by Raleigh-Durham (60.4%), and Greensboro-Winston Salem (58.3%).
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