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#1
Posted 27 January 2013 - 01:57 PM
NEW YORK - PepsiCo Inc. is removing a controversial ingredient, brominated vegetable oil, from its Gatorade sports drink in response to customer complaints.
The ingredient is also listed in other drinks, including some flavors of Powerade, made by rival Coca-Cola Co. The Atlanta-based company did not say whether it would remove the ingredient from Powerade as well but noted that it takes customers' concerns into account when looking for ways to improve its drinks.
For Gatorade, Carter said the ingredient is used as an "emulsifier," meaning it distributes flavoring evenly so that it doesn't collect at the surface. She said it was used only in select flavors including such as orange and citrus. Brominated vegetable oil, or BVO, is still used in other drinks, including Coca-Cola's Fanta and PepsiCo's Mountain Dew.
PepsiCo is replacing BVO in Gatorade with an ingredient called sucrose acetate isobutyrate, which will maintain the flavor and taste of the drinks.
The ingredient is also listed in other drinks, including some flavors of Powerade, made by rival Coca-Cola Co. The Atlanta-based company did not say whether it would remove the ingredient from Powerade as well but noted that it takes customers' concerns into account when looking for ways to improve its drinks.
For Gatorade, Carter said the ingredient is used as an "emulsifier," meaning it distributes flavoring evenly so that it doesn't collect at the surface. She said it was used only in select flavors including such as orange and citrus. Brominated vegetable oil, or BVO, is still used in other drinks, including Coca-Cola's Fanta and PepsiCo's Mountain Dew.
PepsiCo is replacing BVO in Gatorade with an ingredient called sucrose acetate isobutyrate, which will maintain the flavor and taste of the drinks.
After everything is said and done, more is said than done. - Noah
#2
Posted 27 January 2013 - 02:48 PM
Is the amount of vegetable oil in it unduly harmful to you or something?
#3
Posted 27 January 2013 - 03:49 PM
The Doctor, on 27 January 2013 - 02:48 PM, said:
Is the amount of vegetable oil in it unduly harmful to you or something?
I think it was tested in the 70s and they decided it could be used but needed to be further tested. It never was. Some places (Japan and some European countries) have since banned it.

"I've a suggestion to keep you all occupied.....Learn to swim"
#4
Posted 27 January 2013 - 03:57 PM
Something I saw on the news said it was some kind of fire retardant.Never hurt me in the 40 years I've used it as far as I know.
#5
Posted 27 January 2013 - 04:05 PM
#6
Posted 27 January 2013 - 04:20 PM
#7
Posted 27 January 2013 - 04:45 PM
There's a real skinny guy that lives down the street who has a reputation for being an excellent chemist.I'll have him add the missing ingredient back for me.Perhaps it'll help me lose weight like he has.HA!Take that danger rangers.
#8
Posted 28 January 2013 - 09:20 AM
#9
Posted 28 January 2013 - 09:39 AM
#10
Posted 28 January 2013 - 12:15 PM
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