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50% revenue increase projected for SEC

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Already home to many of the nation's best-financed college athletics programs, the Southeastern Conference is about two years from distributing at least $10 million -- and perhaps as much as $14 million -- more per school than it did during the 2011-12 fiscal year, a USA TODAY Sports analysis projects.

This would represent at least a 50% increase in the SEC's per-school take, which could get close to $34 million in 2014-15 and for a few years exceed the revenue each of the Big Ten Conference schools get from their shares of conference and NCAA revenues. In part because of the Big Ten Network's success, most Big Ten schools recently have been receiving $1 million to $4 million more per year than SEC schools – roughly $23 million to $25 million apiece.

However, because of a pending re-configuration of the SEC's television arrangements and a major increase in postseason football payouts that will occur when the Bowl Championship Series is replaced by a four-team playoff in the 2014-15 season, SEC revenue is about to escalate dramatically.

The SEC has been renegotiating its long-term rights deals with ESPN and CBS to take into consideration the conference's recent additions of Missouri and Texas A&M. When those deals began in with the 2009-10 school year, they were worth $3 billion over 15 years (with the conference having grown to 14 schools, that now works out to an annual average of $14.3 million per school).

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