GamecockDieHard, on 08 January 2013 - 08:09 AM, said:
...and we all know what the swimming team can do for the value of your football program. ; ) Seriously though, SCAR owes a lot of gratitude for being a part of such a successful conference. I can't imagine trying to compete without getting that massive check from the conference every year. It's only going to get better now that we've opened up the Texas and St. Louis television markets.
You'd be surprised. When you're successful in other programs they money is usually seen in the football program. Everyone knows that if the football program does better that the other programs' success will be spotlighted during football games, so if people want the swimming team to get wide recognition, they need the football team to do well. It's kind of dumb, but it's how I've seen things work at the high school and college levels.