It's always like this. Getting tickets through the school for bowl games are always worse than what you can get through the bowls. At least for Carolina's bowls.
For us, it was $66 lower bowl, $86 club; right now, on seatgeek, endzones start at $73, sideline at $150, and club at $125 - and those have come down quite a bit over the last couple of weeks.
School was cheaper.